This means the net effect of the box is that we eat more produce overall, and the produce we eat is more varied. (to wit: I don’t think I’d ever buy cabbage on my own.)īecause I don’t like to waste food, I make a big effort to prepare and serve all the produce. I haven’t done the work of calculating everything out, but I’m guessing that I could obtain the produce more cheaply through other means.īut I keep paying for the box because I get a much wider variety of produce than I’d be prone to buying on my own. However, I do understand why you might pay a little extra for a service because it provides value that’s not immediately obvious.įor instance, I subscribe to a $30 every-other-week produce box.
In pondering this, I’ve decided that ingredient-delivery services might be geared toward:Ī) people who don’t already know how to cookī) people who have households smaller than mineĬ) people who can afford takeout but want a healthier optionĭ) people who can afford takeout but want the experience of cookingīut since I do know how to cook and since I have to feed six people, boxed meal services are pretty not-appealing to me. I mean, obviously there are enough customers, given that these services haven’t gone out of business, but it does surprise me. I’m clearly not the target market for this service, but I do wonder how many people want to spend that much on a meal they still have to cook. And if I want something quick and easy, I can get carryout or just eat out with the money.” So then I thought, “Why would I buy this? If I want to bother with cooking, I can just buy the ingredients myself. (If I’m going to spend $48 on a meal, I’d really like to not have to cook said meal!) I could also buy a pretty decent meal out for us. In fact, I could feed us for several days with $48. When I saw a discount coupon for one, I clicked on over because I thought maybe it would be a good deal if I had an introductory offer in hand.īut when I saw the prices, I was a little taken aback.Īt $8-$12 a person, the price to feed the six of us is $48, minimum.įor $48, I could buy a whole lot more than one meal’s worth of groceries.
In the last year or so, several ingredients-in-a-box services have been popping up (I see them on blogs, in ads, and so on.)
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