The strategy may boost sales growth for the company's Creative Cloud unit, which has slowed over the last year.Īdobe's plan to place the iPad at the center of its cross-platform strategy is another signal the software maker and the Cupertino, California-based hardware giant are long past a once-contentious relationship. Adobe's mission is twofold - to satisfy the professionals who rely on its software for photo-editing and illustration, and to capture casual users.
Adobe, founded in 1982, is revamping major apps for mobile devices to maintain a leading position in creative software amid waning consumer enthusiasm for PCs.
The new apps underscore Apple's effort to position the iPad as a computer replacement and Adobe's need to deliver software to consumers on whatever devices they use. Still, early testers of Photoshop for the iPad have criticized it for lacking some key elements of the version for personal computers, Bloomberg News reported last week. Adobe has recently launched a slew of other iPad apps, including Fresco and Premiere Rush, that don't have as many features as the upcoming Photoshop and Illustrator apps.
0 kommentar(er)
